Privacy Policy
Last updated September 26, 2026
This policy explains what information Impush collects, why, and what choices you have. It covers two groups of people: businesses who use the Impush app, and recipients who receive email sent by those businesses.
Information from businesses
- Account: when you sign in with Apple or Google we receive an account identifier and, if shared, your email address and name.
- Business profile: business name, sender name, reply-to address and postal address, which appear in the footer of every email as required by anti-spam laws.
- Contact lists: the email addresses and names you import, and your statement of how those contacts agreed to receive email.
- Campaigns: the text and images of emails you write.
- Purchases: payments are handled by Apple. We receive a record of which send packs you bought, through our payment provider RevenueCat, but never your card details.
Information about recipients
If a business sends you email through Impush, we store your email address, any name the business provided, delivery results (delivered, bounced, complained), and whether you unsubscribed. We use this only to deliver that business's email and to make sure you are not emailed after you opt out.
How we use information
- To deliver email on behalf of the business that sent it.
- To review businesses and campaigns before sending, to prevent spam and abuse. Reviews may be assisted by AI tools from OpenAI and Anthropic operated by the Impush team.
- To honour unsubscribes and suppress addresses that bounce or complain.
- To keep track of purchased and used sends.
We do not sell personal information, and we do not use recipient data for advertising or share it with other businesses.
Service providers
We rely on Supabase (database and authentication), Amazon Web Services (Amazon SES email delivery, Singapore region), Apple and RevenueCat (purchases), and Cloudflare (this website). They process data only to provide their services to us.
Retention
Business data is kept while the account is active and deleted on request. Suppression records (unsubscribes, bounces, complaints) are kept for as long as needed to keep honouring them.
Your choices
- Recipients can unsubscribe with the link in any Impush email. No sign-in is needed.
- Businesses can request access to or deletion of their account data by contacting us.